Definition Innovator
Small Business Incubator
About
In partnership with Promise Holdings and 37 Oaks, we’re providing space, resources, educational commerce courses, one-on-one coaching and capital for Black and Brown entrepreneurs on the South and West Side of Chicago.
This complimentary three-month program offers small, product-based business owners the opportunity to hone their craft while engaging in comprehensive courses designed to provide insight into products, how to position your business in the market to operate profitably, and how to conduct sustainable and scalable community business.
In working with countless small businesses, entrepreneurs, economic development organizations and municipalities across the country, we see the untapped talent and lack of resources present within our own neighborhoods.
Fall 2024 Cohort
Growing Chicagoland product-based businesses with at least two years of business sales and in need support growing operations should apply. If accepted, participation in the Definition Innovator is complimentary, but space is limited. Attendance throughout the three-month program is required for graduation. Learn even more about the program at 37oaks.com/di
Applications Open: August 1, 2024
Fall Orientation: September 5, 2024
Weekly Classes: Sept 5 - Nov 21, 2024
Fall Graduation: December 2024
Spring 2025 Cohort
Applications for this cohort will open Early 2025. If accepted, participation in the Definition Innovator is complimentary, but space is limited. Attendance throughout the three-month program is required for graduation. Learn even more about the program at 37oaks.com/di
FAQ’s
Fall 2022 Graduation | Photos by Sarah Gaglione
Program Highlights
Incubation → Prototype to Commercialization
Education → 37 Oaks University and 1:1 Sessions
Application → E-Commerce & Retail Space
Marketing → Branding & Promotion
Professional Development → Leadership Courses
Access to Capital → Seed funding
Physical Space → Pop-up selling space
Business Qualifiers
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Product Based
Business should have an existing product and some level of sale(s) experience. The business should have some social media presence and desire to build branding.
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South/West Side
Seeking entrepreneurs from the local area originally, folks based in Chicago’s South/West side, or seeking to run a business directly uplifting the area.
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Looking to Grow
Goal of taking a hobby to a scaling businesses-invested in storefront/e-commerce growth. Seeking scalable production of hand-made products.
Innovator Alumni
Explore the 20+ small businesses who have graduated from our small business incubator
Spring 2024
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PLSH Lyfe Shop
Lisa Holloway
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Vision Inspired Coaching
Vision Inspired Coaching
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Moody Teas
Nora Eagan
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Nolos Cigar Lounge
Lori Shelby Conley
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Bsheri Designs
Sherri Bolling
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TRJ Determined Designs
Tiffany Johnson
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Bella Reine Cosmetics
Angel Rogers
Fall 2023
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Pretty Posh Things
Adedunla Akerele-Ale
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Incredible Kozmic Edibles
Akilah Brown
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REDEAUX
Aleisha Reado
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Alexis Burr Art
Alexis Burr
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Gifted Hands Quality Care
Ameshia Odom
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Wise Designs
Carita Wise
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Conjunction Apothecary
Chales Thomas
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Aries Rising
Jennifer Givens
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Succulant
Kalinnda Preston
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Honeybees Baketique
Maisha Pollard
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Ahrtistik Kreations
Renada Williams
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Solely Veterans Wear
Terrance Campbell
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Hoofe Designs
Tracy Hoofe
Spring 2023
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Beyond Beautiful Books & Beauty
Kayarittis Love
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Crowns x Glory
Yolanda King & Myanca Jenkins
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Lotus Noir Co.
Erika Jackson
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Sista Dolls
Yvette Wesley
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Xioma Design Studio
Xiomara Ortiz
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Bedewed Skin
Cedric Salone
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G Spot Studio
Ginean Jackson
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SCASHI
Carol Searcy McDermott
Fall 2022
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Cheryl Renee's Things
Tami Yarbrough
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Indelible Bliss Candle & Soap
Taniesha DePluzer
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Jazzy Ladies Jewels Boutique
Lynda Swan-McClendon
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Mentally Magnificent
Crystal Turner
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The MOS brand
Estefania Galvan
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SoulPaz Bath & Body
Sylvia Donald
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TeMi Beads
Feyi Sangoleye
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Zazi Natural Foods
Philippa Norman
Spring 2022
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K-FLEYE
Kelley Moseley
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Of the Mother Wellness
Jasmine Traylor
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A Warner Idea
Angelique Warner
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Relax & Be
Donnell Spencer
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Magnífico Coffee
Angelica Acebedo-Frint
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Un.original
Marquan Jones