Definition Innovator
Small Business Incubator

About

In partnership with Promise Holdings and 37 Oaks, we’re providing space, resources, educational commerce courses, one-on-one coaching and capital for Black and Brown entrepreneurs on the South and West Side of Chicago.

This complimentary three-month program offers small, product-based business owners the opportunity to hone their craft while engaging in comprehensive courses designed to provide insight into products, how to position your business in the market to operate profitably, and how to conduct sustainable and scalable community business.

In working with countless small businesses, entrepreneurs, economic development organizations and municipalities across the country, we see the untapped talent and lack of resources present within our own neighborhoods.


Fall 2024 Cohort

Growing Chicagoland product-based businesses with at least two years of business sales and in need support growing operations should apply. If accepted, participation in the Definition Innovator is complimentary, but space is limited. Attendance throughout the three-month program is required for graduation. Learn even more about the program at 37oaks.com/di

  • Applications Open: August 1, 2024

  • Fall Orientation: September 5, 2024

  • Weekly Classes: Sept 5 - Nov 21, 2024

  • Fall Graduation: December 2024


Spring 2025 Cohort

Applications for this cohort will open Early 2025. If accepted, participation in the Definition Innovator is complimentary, but space is limited. Attendance throughout the three-month program is required for graduation. Learn even more about the program at 37oaks.com/di


FAQ’s


Fall 2022 Graduation | Photos by Sarah Gaglione


Program Highlights

Incubation → Prototype to Commercialization
Education → 37 Oaks University and 1:1 Sessions
Application → E-Commerce & Retail Space
Marketing → Branding & Promotion
Professional Development → Leadership Courses
Access to Capital → Seed funding
Physical Space → Pop-up selling space


 Business Qualifiers

  • Product Based

    Business should have an existing product and some level of sale(s) experience. The business should have some social media presence and desire to build branding.

  • South/West Side

    Seeking entrepreneurs from the local area originally, folks based in Chicago’s South/West side, or seeking to run a business directly uplifting the area.

  • Looking to Grow

    Goal of taking a hobby to a scaling businesses-invested in storefront/e-commerce growth. Seeking scalable production of hand-made products.

Innovator Alumni

Explore the 20+ small businesses who have graduated from our small business incubator


Spring 2024

  • PLSH Lyfe Shop

    Lisa Holloway

  • Vision Inspired Coaching

    Vision Inspired Coaching

  • Moody Teas

    Nora Eagan

  • Nolos Cigar Lounge

    Lori Shelby Conley

  • Bsheri Designs

    Sherri Bolling

  • TRJ Determined Designs

    Tiffany Johnson

  • Bella Reine Cosmetics

    Angel Rogers


Fall 2023

  • Pretty Posh Things

    Adedunla Akerele-Ale

  • Incredible Kozmic Edibles

    Akilah Brown

  • REDEAUX

    Aleisha Reado

  • Alexis Burr Art

    Alexis Burr

  • Gifted Hands Quality Care

    Ameshia Odom

  • Wise Designs

    Carita Wise

  • Conjunction Apothecary

    Chales Thomas

  • Aries Rising

    Jennifer Givens

  • Succulant

    Kalinnda Preston

  • Honeybees Baketique

    Maisha Pollard

  • Ahrtistik Kreations

    Renada Williams

  • Solely Veterans Wear

    Terrance Campbell

  • Hoofe Designs

    Tracy Hoofe


Spring 2023

  • Beyond Beautiful Books & Beauty

    Kayarittis Love

  • Crowns x Glory

    Yolanda King & Myanca Jenkins

  • Lotus Noir Co.

    Erika Jackson

  • Sista Dolls

    Yvette Wesley

  • Xioma Design Studio

    Xiomara Ortiz

  • Bedewed Skin

    Cedric Salone

  • G Spot Studio

    Ginean Jackson

  • SCASHI

    Carol Searcy McDermott


Fall 2022

  • Cheryl Renee's Things

    Tami Yarbrough

  • Indelible Bliss Candle & Soap

    Taniesha DePluzer

  • Jazzy Ladies Jewels Boutique

    Lynda Swan-McClendon

  • Mentally Magnificent

    Crystal Turner

  • The MOS brand

    Estefania Galvan

  • SoulPaz Bath & Body

    Sylvia Donald

  • TeMi Beads

    Feyi Sangoleye

  • Zazi Natural Foods

    Philippa Norman


Spring 2022

  • K-FLEYE

    Kelley Moseley

  • Of the Mother Wellness

    Jasmine Traylor

  • A Warner Idea

    Angelique Warner

  • Relax & Be

    Donnell Spencer

  • Magnífico Coffee

    Angelica Acebedo-Frint

  • Un.original

    Marquan Jones